Yooldo x Linea Park (cross-chain campaign)
2024.02 – 2024.04Problem · The campaign needed to funnel a multi-chain audience into one specific chain, and the resulting 750,000 new users triggered heavy traffic problems: bandwidth overruns on image/video assets, spiking Vercel image-optimization costs, and edge cases in verifying deleted accounts' game IDs.
- Tracked multi-chain participation with GA metrics and responded to community issues in real time.
- Moved transaction execution from server-side to client-side plus receipt verification to cut load.
- Relaxed game-ID verification for deleted accounts and supported post-launch CS.